This week I had fun!
I chose the Whitney Museum Poster because I am in love with Renzo Piano, the architecture building workshop that created the building. I am looking forward to later iterations where image and form play a role in graphic representation.
Starting out with the exercises, I didn’t feel like I could create enough separation between information in the ways that I wanted to.
First thing I noticed was that it was a series of art lectures and open studios hosted online via zoom. Each title has the notation that it is “from home” (I’ll come back to that later). Each event has a title, date, and time. The title could potentially be more important than the “art lecture” or “open studio”. The list concludes with Whitney.org which means it will always need to be separated from the body of text. I would also say that the title of Whitney museum of American art needs the sort of subtitle of (online, via zoom) to set up the rest of the titles.
I worked through the list, attempting to cluster each event and separate out the title.
In my head I created a list of rules to follow or break.
Priority 1: Title and ending must stand out.
Priority 2: Each event should be clustered.
Priority 3: Event title and/or Event content should stand out over dates.
Introduction of multiple horizontal shifts made for interesting opportunities of understanding importance of each. It left me wondering if most indented = least important?
Am I allowed to fix small things like colons and extra 2021 and spaces after before pm/am?
WOW okay i just looked at the Whitney Museum site and they use Neue Haas Grotesk. Was this planned?
In stage two I really felt like I was starting to make a poster rather than a list on a page. I took note of what was said in class about the prioritization of certain information and what would the audience need and what would the poster want the person to do.
In this I tried to cluster the events and highlight what was most important about each event. If the audience is art enthusiasts then the most important thing is instantly recognizing the event names. Topical importance over categorical.
^This one did not seem to work as well because the dates didn’t properly cluster with the events.
Perhaps this format could offer a differentiation between categorical title and topic title with out using too much.
Now for my favorite part. I slowly got braver and braver with the scales that I used for this project, then I started breaking my rules.
I had to mess with the leading space when changing scale. Using two scales and two strokes gives you four combinations and options for the font appearance.
Bigger!
Change it up?
“from home” his made less important through stroke weight.
“from Home” is made less important through scale.
Let’s go BIGGER!
And a final version for the phone!
